Advanced Strategic Marketing Bikes

This simulation exposes participants to all aspects of modern marketing. It allows your students to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, students receive information on customer needs as well as feedback on customer satisfaction with brands, prices, and advertising in addition to these reports, they will also discover how their actions reflect in both brand profitability and firm profitability. They will learn to prepare sales projections and analyze simple accounting statements. They will study competitive tactics and adjust their marketing strategy to stay ahead of the competition.

Content

The main difference with the Strategic Marketing Simulation lies with more complex market research data, the greater number of regions to enter, and more options in brand design and advertising. The simulation covers:

  • Market opportunity analysis
  • Brand development
  • Advertising
  • Pricing
  • Sales force management
  • Profitability projections and analysis
  • Internet Marketing

Storyline:

You are going to begin another organization that will enter the global microcomputer business. As the chief group, you will give the seed money to fire up your business. You can utilize this cash to assemble a plant, open deals workplaces, and configure brands. You will put 1,000,000 in every one of the initial four quarters. 5,000,000 extra will open up in quarter 5 from financial speculators, for a sum of 9,000,000. Your chief group has the following 2 years to get the organization going. Inside this time period, you ought to turn into an independent firm, acquiring generous benefits from your tasks.

Target courses Marketing Strategy, Marketing Management and Capstone Marketing courses.
Time frame 8 rounds – each round takes 30 to 2 hours per student.
Grading Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.
Play options Your students can compete against their classmates.
Languages English