MARKETING

Relationship marketing

Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and loyal

Branding

Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. ERBS will assist you in coming up with unique branding for your products and services.

Situational Analysis / Market Research

Assess market trends. Is the market affected by seasons or other factors? , Profiling your ideal customer (demographics, size, location, needs, industry, etc.), Determining what current product sales are, carrying out (SWOT Analysis) strengths, weaknesses, opportunities, and threats your business faces.

Marketing Strategies and Methods

Creating your messaging, including taglines, product descriptions, and call to action plans, Determining how you will promote your product: Networking, advertising, social networking sites, web site, phone calls, email, etc., creating brochures, flyers, press releases, or other printed material, Deciding if and how you will utilize sales people (internal or contract) Creating brand awareness by promoting your product and distinguishing it from competitors.

Market planning

Business Description , Market Research and Analysis , Pricing Analysis , Customer Profiling , Competitive Analysis , Marketing Goals and Objectives , Marketing Strategies , Marketing Methods , Marketing Budget , Success Measurements

MARKETING

KSh5000
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About this course

Marketing consulting is considered as professional services provided by experienced and qualified experts in the field of marketing. Elite Real Business solutions consultants are specialized in strategy, auditing, and analytics. Specifically ERBS will offer services that will help you in solving critical business challenges.

Syllabus

Relationship marketing

Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and loyal

Branding

Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. ERBS will assist you in coming up with unique branding for your products and services.

Situational Analysis / Market Research

Assess market trends. Is the market affected by seasons or other factors? , Profiling your ideal customer (demographics, size, location, needs, industry, etc.), Determining what current product sales are, carrying out (SWOT Analysis) strengths, weaknesses, opportunities, and threats your business faces.

Marketing Strategies and Methods

Creating your messaging, including taglines, product descriptions, and call to action plans, Determining how you will promote your product: Networking, advertising, social networking sites, web site, phone calls, email, etc., creating brochures, flyers, press releases, or other printed material, Deciding if and how you will utilize sales people (internal or contract) Creating brand awareness by promoting your product and distinguishing it from competitors.

Market planning

Business Description , Market Research and Analysis , Pricing Analysis , Customer Profiling , Competitive Analysis , Marketing Goals and Objectives , Marketing Strategies , Marketing Methods , Marketing Budget , Success Measurements

Reviews

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Members

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Total number of students in course: 1

  • Dr. Teresia