NEW PRODUCT DEVELOPMENT

Idea generation,

Opportunity identification

Identifying customer needs

Concept generation & product specification

Concept selection & testing

Product architecture & prototyping

Materials selection

Quality testing

Product and costing optimization

Product lifecycle management

NEW PRODUCT DEVELOPMENT

KSh5000
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About this course

New product development (NPD) is the process of bringing a new product to the marketplace. This process is necessitated by the changes in consumer preferences, increasing competition and advances in technology. It could also be as a result of wanting to capitalize on a new opportunity. New Product Development strategy will help you organize your product planning and research, capture your customers’ views and expectations. Elite real business solution will take you through the stages of NPD starting from Idea Generation to product development and commercialization for the benefit of your business.

Syllabus

Idea generation,

Opportunity identification

Identifying customer needs

Concept generation & product specification

Concept selection & testing

Product architecture & prototyping

Materials selection

Quality testing

Product and costing optimization

Product lifecycle management

Reviews

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