NEW PRODUCT DEVELOPMENTKSh5000
About this course
New product development (NPD) is the process of bringing a new product to the marketplace. This process is necessitated by the changes in consumer preferences, increasing competition and advances in technology. It could also be as a result of wanting to capitalize on a new opportunity. New Product Development strategy will help you organize your product planning and research, capture your customers’ views and expectations. Elite real business solution will take you through the stages of NPD starting from Idea Generation to product development and commercialization for the benefit of your business.
Identifying customer needs
Concept generation & product specification
Concept selection & testing
Product architecture & prototyping
Product and costing optimization
Product lifecycle management
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