SMALL BUSINESS DEVELOPMENT
KSh5000
About this course
Micro, small, and medium enterprises (MSMEs) are critical drivers of economic growth and contribute substantially towards poverty reduction, employment, and income generation. ERBS will help in creating the best practices and proven models for the survival, sustainability and development of this sector of the economy. This helps business owners more effectively take advantage of local and export market opportunities, have improved access to finance and apply market analytics
Syllabus
Structuring production and pricing of various value chains, business operations and planning
Business planning
Technology development
Regulatory compliance
Accounting and record keeping
organizational structure
Marketing (Sales strategy and advertising )
Strategically select location and number of sales points
Quality control
Access to Financing
Human resources management and hiring practices
Challenges and solutions to family owned/managed enterprises
Promotional and Pricing strategy
Sales tactics
Distribution channels
Teamwork and communications training for employees
Leadership training for firm owners
Reviews
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Members
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