The Introduction to Marketing simulation provokes understudies to settle on sensible marketing and business choices in a cutthroat, high-speed market.

It permits your understudies to create and execute a total marketing procedure, including brand configuration, evaluating, promotion duplicate plan, media situation, dispersion, and deals power the board.

All through the activity, understudies get data on client needs just as input on consumer loyalty with brands, costs, and promoting. They find how their activities reflect in both brand benefit and firm productivity. Understudies figure out how to concentrate on cutthroat strategies and change their marketing methodology to remain in front of the opposition.

The understudies can play against their friends or against PC-created contenders. The “play against PC” rendition permits everybody to work at their own speed and there is no compelling reason to organize the play of the understudies as a whole.

Likewise accessible in Polish and Spanish dialects (“Play Against Peers” form as it were).

Evaluating depends on the reasonable scorecard that actions productivity, consumer loyalty, and a portion of the overall industry in the designated market sections.

Key Differences Between Marketing Simulations

Marketing Simulations: Introduction to Marketing – Bikes Strategic Marketing – Bikes Advanced Strategic Marketing – Bikes
Typical courses Marketing principles courses, often core curriculum Intermediate/advanced marketing strategy Capstone marketing strategy
Description Introduces the basic concepts of marketing. Based on customer needs, students formulate an initial marketing strategy and make brand, price, advertising, and distribution decisions. Customer feedback, competitor data, and profitability reports challenge students to adjust their strategy in a dynamic and highly competitive environment. Strategic Marketing takes the intro marketing decisions to a higher level. There are more market segments, brand and advertising options, sales outlets and market reports. It includes more resource planning and advanced marketing techniques such as brand promotions and sales force incentives. Compared to Strategic Marketing, this simulation offers more complex market research data, a greater number of regions to enter and more options in brand design and advertising. It is marketing at its fullest.
Educational level Ideal for novice marketing undergrads, even non-majors Third and fourth year undergraduates Advanced undergraduate and MBA students
Decision rounds 6 decision rounds of 30-60 minutes 8 decision rounds of 1-2 hours 8 decision rounds of 1-2 hours
Class size Small to large classes (1000+) of marketing and non-marketing majors Smaller classes of marketing majors. Up to 8 teams per game, 4 – 6 teams of 4 students is optimal. Smaller classes of marketing majors. Up to 8 teams per game, 4 – 6 teams of 4 students is optimal.
Languages English, Portuguese (BR), French, Spanish English English